Ethereum name service, more commonly known as ENS.
In ethereum address appear like 0x233eb...042, ENS let's you associate a human readable name like nick.eth with that address.
Works similar to DNS, turning IP addresses into something we humans recognize.
What's the pro of using a smart contract? (DNS works without one).
With a smart contract you can have immutable data store (assuming ethereum continues) that can give you ownership over your name, like nick.eth.
What's the con?
It's immutable which means people can own names they shouldn't with no mediation process possible.
Like a lot of things in life the system is good as long the system works for you, but not everyone is lucky enough to exist in a system that works well enough.
Crypto* is trying to make things better.
edit: *some people are others are not
In ethereum address appear like 0x233eb...042, ENS let's you associate a human readable name like nick.eth with that address.
Works similar to DNS, turning IP addresses into something we humans recognize.
What's the pro of using a smart contract? (DNS works without one).
With a smart contract you can have immutable data store (assuming ethereum continues) that can give you ownership over your name, like nick.eth.
What's the con?
It's immutable which means people can own names they shouldn't with no mediation process possible.
Like a lot of things in life the system is good as long the system works for you, but not everyone is lucky enough to exist in a system that works well enough.
Crypto* is trying to make things better.
edit: *some people are others are not