I don't think it's double-think, it's just a lack of consequential thinking. I believe the writers of the spec when they say that they just want to be able to see which ad views are real or not. They even lay out some (far too weak) ideas to keep the system from being mandatory and abusable. But they don't realize just how quickly things will go out of hand once the rest of the organization realizes what they have created.
The road to hell is paved with good intentions.