Comment by FrustratedMonky

Who cares if 'Twitter' doesn't make sense for things over 140 char.

They didn't re-brand 'Coke' when they took out the 'Cocaine'.

It takes a lot of effort to have a global brand. They already have it in 'Twitter'. X is not unique enough to ever stand out.

This is such a bad decision, it is just frosting for all the people sitting back eating popcorn watching this dumpster fire.