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Comment by 3cats-in-a-coat

It's full of X brands. "Thanks to Microsoft" is kinda arbitrary of the article.

I mean "Twitter Videos" are now "X Videos". "The Twitter Files", this series of "investigative" threads... are now "The X Files" (lol).

"Direct Messages" will now be referred to as DirectX I guess, or I don't know.

X is a letter.

It's Roman number ten.

It's in millions of brands around the world.

It also stands for "X Rated", as in containing excessive violence and nudity. It stands for pornography in some context.

It's unsearchable, and barely speakable, as in it's unclear already when you say "X" if you mean Twitter or Elon's son or whatever.

What is he doing? We can ask but I doubt he knows himself.

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