It sounds like Elon had the domain and it was burning a hole in his pocket. That's the only explanation, honestly.
Twitter as a brand becomes less valuable the more he alters it, since he's such a polarizing figure, so changing the brand to break continuity seems pretty counterproductive. It just reminds people that Elon is still fiddling with it.
Twitter as a brand becomes less valuable the more he alters it, since he's such a polarizing figure, so changing the brand to break continuity seems pretty counterproductive. It just reminds people that Elon is still fiddling with it.