Steve Jobs single handidly killed Apple's presence in the early PC market by taking his project (handling the development and launch of the first Macintosh) and commandeering it into a monster project.
What was meant to be an affordable alternative to the Apple II, became under Job's supervision a method to take control of the Apple line of computers. He ended up making a less feature-rich Apple II, which rivaled it in price, killing the idea that the computer could compete with other cheaper computers on the market.
What was meant to be an affordable alternative to the Apple II, became under Job's supervision a method to take control of the Apple line of computers. He ended up making a less feature-rich Apple II, which rivaled it in price, killing the idea that the computer could compete with other cheaper computers on the market.
All to stroke his own ego.