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Comment by carlossouza

I think there are some good ideas here, but the target audience imho is not clear.

Email marketing cheaper is a great attention grabber: kudos for the good copywriting.

Step 1: Link to AWS SES... humm, for that your target audience must be tech-savvy.

Step 2: Query your database... humm, linking my database to a strange system? No freaking way! But assume for an instant that this would be ok. For this, your target audience again must be tech-savvy.

Step 3: Create an email template using MJML... again, for tech-savvy people, not for the average digital marketeer...

Step 4: Review and send... ok, pretty basic..

English -> SQL. Here you got me confused. For steps 1, 2 and 3, your audience must be tech-savvy. This feature doesn't make any sense for tech-savvy people. It only makes sense for the average marketeer in a small team (or solopreneur) who doesn't know SQL. But this guy would never get through steps 1, 2 and 3!

See my point?

A tech-savvy person in a tight budget would develop his own solution. Imho, not your target.

An average digital marketeer or solopreneur who doesn't know how to code and is in a tight budget could be your audience. But for that, steps 1-3 must be no-code/for dummies.

The greatest thing about the idea is "email marketing cheaper".

parent carlossouza 3 years ago

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