Yeah, if they put watermarks on generated images then everyone will just immediately stop using their product and switch to a competitor.
There's some interesting work using steganography to mark generated text (https://arxiv.org/abs/2301.10226), but I'm not sure if that's what they're talking about here.
There's some interesting work using steganography to mark generated text (https://arxiv.org/abs/2301.10226), but I'm not sure if that's what they're talking about here.