In general, the legacy hardware codec deployments are more important than what some ambitious software vendors think is "better". The primary inertia of media publishing markets, is content that will deliver properly on all platforms with legacy compatibility.
Initially, a new software codec will grind the cpu and battery-life like its on a 20 year old phone. Then often becomes pipelined into premium GPUs for fringe users, and finally mainstreamed by mobile publishers to save quality/bandwidth when the market is viable (i.e. above 80% of users).
If anyone thinks they can shortcut this process, or repeat a lock-down of the market with 1990s licensing models... than it will end badly for the project. There are decades of media content and free codecs keeping the distribution standards firmly anchored in compatibility mode. These popular choices become entrenched as old Patents expire on "good-enough" popular formats.
Initially, a new software codec will grind the cpu and battery-life like its on a 20 year old phone. Then often becomes pipelined into premium GPUs for fringe users, and finally mainstreamed by mobile publishers to save quality/bandwidth when the market is viable (i.e. above 80% of users).
If anyone thinks they can shortcut this process, or repeat a lock-down of the market with 1990s licensing models... than it will end badly for the project. There are decades of media content and free codecs keeping the distribution standards firmly anchored in compatibility mode. These popular choices become entrenched as old Patents expire on "good-enough" popular formats.
Best of luck, =)