Well, they care about the attention and spotlight. Doing good things is secondary or not in your goal at all.
It's all about signaling unless you are seriously genuinely interested in improving humanity's lot, not just feeling good for doing something good. (One way to test that is to do anonymously random act of kindness without being recongnized by the public or anyone)
It's all about signaling unless you are seriously genuinely interested in improving humanity's lot, not just feeling good for doing something good. (One way to test that is to do anonymously random act of kindness without being recongnized by the public or anyone)