Most people are ignorant about businesses that are not international consumer brands. However this only represents a tiny fraction of the total number of businesses out there.
This visibility problem goes back to even Napolean's time, when he dismissed England as a "nation of shopkeepers". In a way he was correct, but he failed to appreciate what such a nation was and is capable of.
Most people are ignorant about businesses that are not international consumer brands. However this only represents a tiny fraction of the total number of businesses out there.
This visibility problem goes back to even Napolean's time, when he dismissed England as a "nation of shopkeepers". In a way he was correct, but he failed to appreciate what such a nation was and is capable of.