What did Van Moof make, exactly? Do you think they were normal bikes?
They made expensive e-bikes with theft recovery features. They have features that make it possible to trace and locate them, and Van Moof would actually do this. For people who spend €3-4k on an easily stolen object that the police won't care about, that's a unique selling point.
They made expensive e-bikes with theft recovery features. They have features that make it possible to trace and locate them, and Van Moof would actually do this. For people who spend €3-4k on an easily stolen object that the police won't care about, that's a unique selling point.