I have received Apple satisfaction surveys before and the options are basically this:
How satisfied are you with your new iPhone?
* Insanely satisfied
* Extremely satisfied
* Very very satisfied
* Quite satisfied
* Satisfied
* Mostly satisfied
* Somewhat satisfied
* Neither satisfied or dissatisfied
* Neutral
* No opinion
* Dissatisfied
I’m exaggerating a little to make my point, but I suspect that’s more or less how they get these insanely high scores. Also I’m not sure they send the satisfaction surveys to everyone. Probably you have to have a history of purchasing Apple products.
I don’t think they are manipulating the data itself as this article seems to suggest though. I think the survey methodology itself is skewed.
How satisfied are you with your new iPhone?
* Insanely satisfied
* Extremely satisfied
* Very very satisfied
* Quite satisfied
* Satisfied
* Mostly satisfied
* Somewhat satisfied
* Neither satisfied or dissatisfied
* Neutral
* No opinion
* Dissatisfied
I’m exaggerating a little to make my point, but I suspect that’s more or less how they get these insanely high scores. Also I’m not sure they send the satisfaction surveys to everyone. Probably you have to have a history of purchasing Apple products.
I don’t think they are manipulating the data itself as this article seems to suggest though. I think the survey methodology itself is skewed.