Fair point. To Google conversion = someone who has pre-registered. That's different to someone actually installing. I never expected 100% of people who pre-registered would install, but having only 8% of people who pre-register go on to download seems kinda wild.
If anyone has any figures for a pre-order campaign on the App Store it would be very interesting to compare the conversion rate.
If anyone has any figures for a pre-order campaign on the App Store it would be very interesting to compare the conversion rate.