I'd like to see what '23 the numbers look like before declaring it a contracting market. Sales by volume for the entire category are indeed down, but somewhere between 2-3%, and that is still likely attributable to the crash starting in 2020, when it was actually illegal to serve or even order beer in many places. (To this day, there are still aggressive measures taken against breweries, brewpubs, and taprooms, like this extrajudicial order that is crushing the business in New Jersey: https://www.nj.gov/oag/abc/downloads/LimitedBrewerySpecialCo....)
Still, imports are up, and regionals and crafts are up as a percentage of total beer. The small operations that weren't entirely destroyed are still in the process of coming back online. I'm not convince the empirical decline is the market at work and not external forces.
Still, imports are up, and regionals and crafts are up as a percentage of total beer. The small operations that weren't entirely destroyed are still in the process of coming back online. I'm not convince the empirical decline is the market at work and not external forces.