The financial companies got higher performing ads delivered to the right people, as well as the ability to measure the actions taken from the ads. In exchange, they gave away your data for free.
Every company running ads on the internet is making this value exchange, but these financial companies screwed up by pouring protected data into Google's and Meta's dumb pipes.
Every company running ads on the internet is making this value exchange, but these financial companies screwed up by pouring protected data into Google's and Meta's dumb pipes.