Slightly tangential rant, but is anybody else becoming frustrated with the process of buying Apple products in Apple stores? For me, it started with the Apple Watch - I knew which one I wanted and was ready just to head down and buy one, but I was forced to sit through an entire "fitting" with patronising explanation on how to use the knob on the the side. Recently, I wanted to buy a new Phone. Again, I knew the one I wanted and was ready to part with cash and walk out with a box as quickly as possible - I approached a sales assistant, said: "Hi, I'd like to buy a new phone please" (or words to that effect) to be informed that if I didn't have an appointment, it would take half an hour or so to get somebody over. A random store nearby that also sold phones had no issue selling me one.
The whole experience of visiting an Apple store has changed from being something I looked forward to just another shopping chore. The VR headset is a case in point - if I want to be guided through the process, then I will ask for that. Otherwise, just sell me the damn product! I guess maybe I'm just not their target audience any more.
The whole experience of visiting an Apple store has changed from being something I looked forward to just another shopping chore. The VR headset is a case in point - if I want to be guided through the process, then I will ask for that. Otherwise, just sell me the damn product! I guess maybe I'm just not their target audience any more.