There’s one thing that advertisers agree on: ads work in the aggregate.
You can tell by turning them all off. Ask Kraft Heinz.
Beyond that it gets fuzzy. Is it inefficient? Yes. Does anyone agree on the actual mechanics? No. Is the data wildly inaccurate? Sure. Is there grift? Totally.
You can tell by turning them all off. Ask Kraft Heinz.
Beyond that it gets fuzzy. Is it inefficient? Yes. Does anyone agree on the actual mechanics? No. Is the data wildly inaccurate? Sure. Is there grift? Totally.