Honestly this is what I think everyone has wanted for a while. It's a stripped down version of Twitter from years ago without any of the nonsense and ads, and a straightforward ui/ux. And it already has your profile information from Instagram and everyone you already follow and/or friends with so there is little to no setup required which makes the onboarding essentially one or two taps.
edit:
and yes I know the irony of "no ads or nonsense" (yet), but as a way of getting people to join (in the near term) its a pro.
edit: and yes I know the irony of "no ads or nonsense" (yet), but as a way of getting people to join (in the near term) its a pro.