The math is this:
BOM + cost to acquire a customer + cost to sell the unit < sale price
Otherwise you don't have a business. Please don't ask me how I know this.
10x is a rule of thumb, YMMV. You just need to make the above inequality evaluate to true. You can (maybe) raise money to deal with the various non-recurring expenses. Oh and you should pay your employees too.
Otherwise you don't have a business. Please don't ask me how I know this.
10x is a rule of thumb, YMMV. You just need to make the above inequality evaluate to true. You can (maybe) raise money to deal with the various non-recurring expenses. Oh and you should pay your employees too.