Stores also cannot use their full façade for advertising. Branding colors and details are OK, but logos cannot be too large (don't know the exact rule). The law is picky.
Some stores cheat by having a glass façade, and using LEDs inside that glass. Like this: https://imgur.com/a/CLdUD1C
Since this law was adopted, there's been an increase in full building graffiti, which is not banned. Now 10 years later, it is more likely to see one of these nowadays than an empty outdoor frame https://www.google.com/search?tbm=isch&q=sao+paulo+full+buil...
Stores also cannot use their full façade for advertising. Branding colors and details are OK, but logos cannot be too large (don't know the exact rule). The law is picky.
Some stores cheat by having a glass façade, and using LEDs inside that glass. Like this: https://imgur.com/a/CLdUD1C
Since this law was adopted, there's been an increase in full building graffiti, which is not banned. Now 10 years later, it is more likely to see one of these nowadays than an empty outdoor frame https://www.google.com/search?tbm=isch&q=sao+paulo+full+buil...