There's two channels here. From a user perspective "what made Twitter great" is also the least attractive parts for any other company to try and mimic. The absurd levels of pornography, the anonymous fan and joke accounts. From a business perspective, "what made Twitter great" was the easy to digest brands, the non-anonymous accounts sharing their day, and journalists/other named professionals providing up to date information directly without the need to learn how to video/image edit.
Meta does not understand the former, but they certainly do understand the latter. It's all they care about, and why they're bothering with this. It's certainly not out of a desire to replace Twitter for the goodness of their hearts, no they want the valuable aspects of Twitter.
I don't see how Twitter, without making any serious changes, will become anything more than a wasteland of people too crude for Threads but also too illiterate for Mastodon.
Meta does not understand the former, but they certainly do understand the latter. It's all they care about, and why they're bothering with this. It's certainly not out of a desire to replace Twitter for the goodness of their hearts, no they want the valuable aspects of Twitter.
I don't see how Twitter, without making any serious changes, will become anything more than a wasteland of people too crude for Threads but also too illiterate for Mastodon.