I can't speak for kxyvr, but let me chime in as a mathematician who does formalise my theorems. There's no issue with representing various foundations (e.g. ZFC) on a computer -- for example, that's essentially what Lean/mathlib does, and it's working out great for them. A "problem" with ZFC, however, is that it's very low-level, meaning there's a large distance between the "informal" proofs which mathematicians carry out and communicate, and their corresponding formal proofs in ZFC. Accordingly, for a ZFC-based mathematician to start using proof assistants, they not only have to learn how to use a proof assistant, but also to translate (or expand/elaborate) their math into ZFC.
In other foundations, such as homotopy type theory (which is what the article is about), the distance between "informal" mathematical arguments and their formal counterparts is much shorter. This is why formalisation is widespread in the HoTT-community. Indeed, I believe Voevodsky worked on HoTT in order to have a foundation which was much closer to the mathematical practice in homotopy theory.
In other foundations, such as homotopy type theory (which is what the article is about), the distance between "informal" mathematical arguments and their formal counterparts is much shorter. This is why formalisation is widespread in the HoTT-community. Indeed, I believe Voevodsky worked on HoTT in order to have a foundation which was much closer to the mathematical practice in homotopy theory.