The problem is that complicated messages don't scale. If your cause can't be reduced to a buzzphrase, you cannot achieve wide-spread change. I'm not trying to be deliberately edgy or cynical, it just seems like a fatal flaw of mass communication and human psychology.
The problem is that complicated messages don't scale. If your cause can't be reduced to a buzzphrase, you cannot achieve wide-spread change. I'm not trying to be deliberately edgy or cynical, it just seems like a fatal flaw of mass communication and human psychology.