Compare it with TV though, which is what youtube is; nobody blocked ads because they couldn't, there was no escaping them unless you physically exit the room. In my country that worked, because ads were neat 5 minute blocks every 15 odd minutes, but in the US it seems every few minutes there's an ad interrupting - but they're too short to tune out / do something else. The news channels are even worse, where the energy levels of the ads overlap with the news so there's less of a clear boundary between the two.
Re: web ads, they were bad, but then Google came in and showed that they can be non-disruptive as well, their plain text ads took over the online ad market. For a while anyway.
Re: web ads, they were bad, but then Google came in and showed that they can be non-disruptive as well, their plain text ads took over the online ad market. For a while anyway.