Comment by Anisa_Mirza

Correct, in part. It is our promotion to motivate someone to signup but many times it is the child pushing the parent by bringing up the cash reward. It is just our first introductory promotion. Every subsequent month challenge is rewarded in Litcoin and kids can use their bitcoin at the Litnerd Store to buy items they want like iPads, Roux, Game stations, collector cards to play the Litnerd game and more. Much better than trying to acquire customers via high CAC ad spend.