It is because there are all kinds of cost not being factored in here.
You aren't going to keep the subscription base without spending a ton on marketing.
I am sure many other cost that we aren't thinking about since not in the magazine business.
To me, I am a prime example of someone who use to absolutely love magazines who could not be bothered now. There is no price that will get me to subscribe. I just don't want to be sent paper in the mail.
You aren't going to keep the subscription base without spending a ton on marketing.
I am sure many other cost that we aren't thinking about since not in the magazine business.
To me, I am a prime example of someone who use to absolutely love magazines who could not be bothered now. There is no price that will get me to subscribe. I just don't want to be sent paper in the mail.