We do! Have you seen some of the interviews with past winners? Our kids range from parents who have a second home in the Hamptons, NY (high networth) all the way to parents from mid to mid-low income bracket. Using usd cash prize is a HUGE incentive to get kids excited. I have observed no difference based on parents income bracket oddly. Lesson: kids don’t care to virtue signal :) Even our school launches go better when there is a usd cash prize for top school.
Having said that, we reward users with our own in app currency, Litcoin, after the first promotional usd prize. The reason it works is that after a month with us, kids value Litcoin and care for it more than the usd reward.
Having said that, we reward users with our own in app currency, Litcoin, after the first promotional usd prize. The reason it works is that after a month with us, kids value Litcoin and care for it more than the usd reward.
Past winners videos: https://www.litnerd.com/post/a-new-litnerd-reading-club-tour...
https://www.litnerd.com/post/litnerd-reading-club-tournament...