Comment by beardedscotsman

Three was huge at the time. Before Xbox 360 the attach rate was estimated at 1.25 for previous consoles. Often due to low games at launch or including a game with the console. Xbox 360 broke this at the time with a huge launch portfolio and a whole set of HD games, it was really exciting and beating PS3 to launch was a big bonus. Shame the Xbox One had disastrous leadership that turned the console into a media device and forgot that people bought it for games primarily. This is a whole different conversation though.