Selling to businesses can be really hard. You can get stuck with ISO standards, data and server locations and SLAs. The lead time on sales can be many months, and there's a real chance it falls through.
And on top of all that there's the strangest perception of value that can drastically change from person to person.
Companies could happily pay thousands for access to data for a single
brands segmentation, then baulk at the idea of paying $7 per user for something like Slack that gets used many times a day by many people.
and step 4, i'd do the opposite. Choose a MASSIVE market. It'll be easier to get customers.
And on top of all that there's the strangest perception of value that can drastically change from person to person.
Companies could happily pay thousands for access to data for a single brands segmentation, then baulk at the idea of paying $7 per user for something like Slack that gets used many times a day by many people.
and step 4, i'd do the opposite. Choose a MASSIVE market. It'll be easier to get customers.