Tim Ferriss is very good at downplaying the effort and costs that go into businesses. Good for inspiring people to try, bad for actually being transparent.
In this example, the (claimed) $200 production cost and $2.10 DVD cost are probably nothing relative to this large marketing cost:
> piece through trade magazines
The marketing costs and effort are conveniently omitted.
In this example, the (claimed) $200 production cost and $2.10 DVD cost are probably nothing relative to this large marketing cost:
> piece through trade magazines
The marketing costs and effort are conveniently omitted.