I feel like there's also a case where the opposite is true, e.g. that there's already proof that businesses are willing to pay for solutions in the space. As long as you have a differentiating factor to the big players (ideally via something they couldn't easily shift to), my knee jerk reaction is that it's still not a bad call to launch in the space.
> 4. Don’t choose a large market
I feel like there's also a case where the opposite is true, e.g. that there's already proof that businesses are willing to pay for solutions in the space. As long as you have a differentiating factor to the big players (ideally via something they couldn't easily shift to), my knee jerk reaction is that it's still not a bad call to launch in the space.