Comment by everdrive

I remember when this was first rolled out. You'd go to buy something on Amazon, and the whole page would be a Prime ad, while some tiny little text would say something like "no thanks take me to checkout." This change was when I knew that Amazon had jumped the shark and was certainly no longer "obsessively customer focused." We had actually bought Prime accidentally via this method. Now in my family we make it a specific point that we won't buy anything on Amazon.