Ultimately it's an issue of deceptive advertising. Comcast sold me a 1Gbps plan. That was the upfront marketing, that's what we agreed to, the salesman certainly didn't offer up any clarification, the cap is just buried in the fine print. If I were to max out my connection for 3 hours, I'd cross the limit. That's less than 1% of an actual 1Gbps link.
I don't know if any home markets still advertise "burstable cap" billing, but it existed in the early 2000s. Comcast doesn't want a small number and a "sometimes more" asterisk. They want a big number with an "always less" asterisk. And they don't want to make usage-based billing part of the messaging, customers already understand the pain of cellphone data caps.
It's just an argument about how much dishonesty they can get away with and for how long.
I don't know if any home markets still advertise "burstable cap" billing, but it existed in the early 2000s. Comcast doesn't want a small number and a "sometimes more" asterisk. They want a big number with an "always less" asterisk. And they don't want to make usage-based billing part of the messaging, customers already understand the pain of cellphone data caps.
It's just an argument about how much dishonesty they can get away with and for how long.