Yeah, it's sad. They started as simply an SMS gateway.
I still have a Twilio account, for my steampunk Teletype setup. It's a pure reply system - you text to a phone number, that's printed on a Teletype machine, and the sender gets an acknowledgement back. It's inbound SMS. Years ago, at Twilio's request, I demoed this at a Twilio convention.
Twilio now wants me to "register my marketing campaign" and pay an additional monthly "campaign" charge for the service. Their business model no longer comprehends a pure request-reply service. They now assume their customers want to spam.
I still have a Twilio account, for my steampunk Teletype setup. It's a pure reply system - you text to a phone number, that's printed on a Teletype machine, and the sender gets an acknowledgement back. It's inbound SMS. Years ago, at Twilio's request, I demoed this at a Twilio convention.
Twilio now wants me to "register my marketing campaign" and pay an additional monthly "campaign" charge for the service. Their business model no longer comprehends a pure request-reply service. They now assume their customers want to spam.