Lurkers are pure consumers, free-riders. They produce nothing. They are valuable only to Reddit for their potential to be monetized.
People like to say that users who post content care about lurkers because they want to be seen/heard. No. People who post content care about commenters (and up/downvoters at the bare minimum) who interact with them in meaningful ways, not lurkers. Lurkers are the cosmic neutrinos of social media: they pass through without leaving a trace.
Reddit wants to have their cake and eat it too. They want millions of hours of unpaid labour from mods, posters, and commenters. And they want to control these people as if they were employees (by dictating what tools they're allowed/not allowed to use). This will not turn out well!
People like to say that users who post content care about lurkers because they want to be seen/heard. No. People who post content care about commenters (and up/downvoters at the bare minimum) who interact with them in meaningful ways, not lurkers. Lurkers are the cosmic neutrinos of social media: they pass through without leaving a trace.
Reddit wants to have their cake and eat it too. They want millions of hours of unpaid labour from mods, posters, and commenters. And they want to control these people as if they were employees (by dictating what tools they're allowed/not allowed to use). This will not turn out well!