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Comment by JohnMakin
I think part of the reason this trend has been going on, and I have observed a similar thing as you point out here, is that businesses have tried to get rid of this “role” for a long time now and by constantly reinventing and renaming it. They have failed miserably. When people ask what I do, I call myself a systems engineer or “backend engineer” if that makes more sense to them. it’s more apt for what is actually needed and asked of me.