The biggest problem with Reddit is that their only source of revenue basically demands you to create a completely new ad for ONLY that platform. For everything else you can just make an iframe, drop whatever malicious blinking crap you want, send it to the wild and let ad networks sell and resell space and sometimes drop your ad in it, pay pennies for clicks and even less pennies for each time it's been served.
They haven't tried to enter any ad ecosystem, haven't tried to monetize the massive amount of creativity or anything on the platform. Granted, it's really hard to say "Hey, we've shown your news article to 10 million people, pls pay us" when the news site itself is struggling to get any revenue from those millions of clicks. Not to mention the site might have a question reddit reeeeallly doesn't want to answer "So, was it in a neo-nazi subforum or a porn subforum?"
Yeah, there's just been nothing in ten years. An IPO at this point is nothing but a cash grab awaiting the death of the platform.
They haven't tried to enter any ad ecosystem, haven't tried to monetize the massive amount of creativity or anything on the platform. Granted, it's really hard to say "Hey, we've shown your news article to 10 million people, pls pay us" when the news site itself is struggling to get any revenue from those millions of clicks. Not to mention the site might have a question reddit reeeeallly doesn't want to answer "So, was it in a neo-nazi subforum or a porn subforum?"
Yeah, there's just been nothing in ten years. An IPO at this point is nothing but a cash grab awaiting the death of the platform.