Based on their published user numbers and revenue, Selig estimated that reddit's revenue per user is about $0.12.
They are asking for $0.24 per 1,000 API calls. Apollo averages ~345 calls per-user per-day (although some users are much higher), but Reddit claims that other apps are "more efficient" and only use about 100 calls/day.
If we assume 100 calls/day/user, then that's 36,500 calls/year/user, and a user is worth $0.12/year, so to break-even, reddit should be charging about $0.003 per 1,000 API calls, instead of $0.24.
They are asking for $0.24 per 1,000 API calls. Apollo averages ~345 calls per-user per-day (although some users are much higher), but Reddit claims that other apps are "more efficient" and only use about 100 calls/day.
If we assume 100 calls/day/user, then that's 36,500 calls/year/user, and a user is worth $0.12/year, so to break-even, reddit should be charging about $0.003 per 1,000 API calls, instead of $0.24.