Comment by incogitor

Regardless they're IPOing, so it's not even about revenue or profit anymore. And it's not even about growth. Public companies are now about growth of growth and are evaluated on that metric. So the incentives suggest they're about to start an intense phase of milking/rent-seeking their users to extract as much value from their existing vertical before they have to make other parallel products (which seems like it's probably going to involve yet another tiktok clone, unfortunately).