If it is PR mastery (not convinced) it's in the tone of the writing.
It reminds me of a notice of late payment I received from The Economist magazine some years back. It was so darn polite and diplomatic, I kept it in a shoebox ever since.
Now, whenever there's an outstanding payment issue with a client, I read the letter for inspiration.
It reminds me of a notice of late payment I received from The Economist magazine some years back. It was so darn polite and diplomatic, I kept it in a shoebox ever since.
Now, whenever there's an outstanding payment issue with a client, I read the letter for inspiration.