"...but they are not affiliated at all. It was operated by a completely separate entity"
Well if what you say is true, then it seems like they are affiliated and the CTO's above statement seems off. Of course you can be a separate entity and still be affiliated.
I would say "not affiliated" if said company was just paying them a flat fee per month to run their stuff on a subdomain. If they are, however, getting a percentage of revenue, it's a classic affiliate model.
Well if what you say is true, then it seems like they are affiliated and the CTO's above statement seems off. Of course you can be a separate entity and still be affiliated.
I would say "not affiliated" if said company was just paying them a flat fee per month to run their stuff on a subdomain. If they are, however, getting a percentage of revenue, it's a classic affiliate model.