This is likely an indication of their internal targets for ARPU over the next months as they start aggressively monetizing and push to IPO.
For reference, approximate global ARPU if converted to monthly for other social networks in 2022: Pinterest: ~$0.5, Snap: ~$1, Twitter: ~$1.6, FB: ~$3.3
This says the IPO roadshow will say Reddit has potential somewhere between Twitter and Facebook, which feels like the right sales pitch to me.
For reference, approximate global ARPU if converted to monthly for other social networks in 2022: Pinterest: ~$0.5, Snap: ~$1, Twitter: ~$1.6, FB: ~$3.3
This says the IPO roadshow will say Reddit has potential somewhere between Twitter and Facebook, which feels like the right sales pitch to me.