> As a partial mitigation, Apple is enabling an alternative way for advertisers to measure campaign success, with Private Click Measurement ad attribution now available in Safari Private Browsing mode. Private Click Measurement allows advertisers to track ad campaign conversion metrics, but does not reveal individual user activity.
While as a consumer I do objectively like the privacy measures Apple is adding, at end of the day they're simply consolidating all tracking power to themselves.
While as a consumer I do objectively like the privacy measures Apple is adding, at end of the day they're simply consolidating all tracking power to themselves.