Comment by lukevp

From years of observing first-hand how hard it is to develop software, I’m shocked that Apple continually makes products that fit their aesthetic (eg. The crown and headband evoking the Apple Watch) and have coherent and mostly-baked software on launch like this. Is there a book about how they’re able to operate at scale and deliver such consistent things? Do they just have an insanely good product team? How do they document requirements? It’s fascinating to me, because I think it’s their real competitive advantage - they get to the finish line with product that would make sense to a single, invested, super smart person, instead of a pile of inconsistencies and incoherencies that contradict each other as you move through the application. The only other product I feel is delivered at Apple’s level is CloudFlare, and I think that’s why they’ve grown so fast.