A Halo device is not meant to sell, it is meant to impress. Apple doesn't want to sell this Headset at all. They want everyone to wish for a headset when it is able to sell one for $1000.
This is what long term planning looks like. You need to prime your audience to buy something, before they actually want to go out and buy it.
A few hundred millions wasted in the development of this device is pocket change for Apple.
This is what long term planning looks like. You need to prime your audience to buy something, before they actually want to go out and buy it.
A few hundred millions wasted in the development of this device is pocket change for Apple.