"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing."
The author was shown a 10-second clip and is ready to hand over thousands of dollars.
A few paragraphs later he acknowledges that it was just a 10-second clip, but there was also another clip, so a total of 20 seconds - surely enough to write an opinion piece of thousands of words.
The reality-shaping power of Apple's demo maestros is truly admirable.
I'm an XR believer too and I'm very happy that Apple is entering the market with a high-end device that's not for gaming. At the same time, we have to recognize that the history of this form factor is littered with amazing 10-second demos that failed to deliver actual user value, from recent failures like Magic Leap going all the way back to the late 1980s and Jaron Lanier's VPL Research.
The author was shown a 10-second clip and is ready to hand over thousands of dollars.
A few paragraphs later he acknowledges that it was just a 10-second clip, but there was also another clip, so a total of 20 seconds - surely enough to write an opinion piece of thousands of words.
The reality-shaping power of Apple's demo maestros is truly admirable.
I'm an XR believer too and I'm very happy that Apple is entering the market with a high-end device that's not for gaming. At the same time, we have to recognize that the history of this form factor is littered with amazing 10-second demos that failed to deliver actual user value, from recent failures like Magic Leap going all the way back to the late 1980s and Jaron Lanier's VPL Research.