I feel like this is the original Apple MO that has worked for them for all their most innovative products. Looking at iMac, iPods, iPhone, Apple watch - it was never a perfectly polished product they were pushing, it was a paradigm shift.
When they launched the firs iMac, the paradigm shift was personal computers are for everyone, and belong to every home and should fit into your surroundings. There were a lot of things you could not do with your iMac that you could do with a lot of much cheaper PCs, especially outside the US. You could do a lot more with your BlackBerry than you could with the iPhone, but here we are.
This seems like a similar strategy. They are trying to win the space by changing the paradigm and moving xr from metaverses to visual computing.
That said, they have had a lot of flops with this strategz as well (Pippin, Newton, eWorld, iTunes Ping) so it's not a given that this approach will work.
But I'm definitely happy to see this strategy reemerging, as opposed a gazillion versions of iphone with a slightly better battery, one more camera, and less or less periphery in the box.
When they launched the firs iMac, the paradigm shift was personal computers are for everyone, and belong to every home and should fit into your surroundings. There were a lot of things you could not do with your iMac that you could do with a lot of much cheaper PCs, especially outside the US. You could do a lot more with your BlackBerry than you could with the iPhone, but here we are.
This seems like a similar strategy. They are trying to win the space by changing the paradigm and moving xr from metaverses to visual computing.
That said, they have had a lot of flops with this strategz as well (Pippin, Newton, eWorld, iTunes Ping) so it's not a given that this approach will work.
But I'm definitely happy to see this strategy reemerging, as opposed a gazillion versions of iphone with a slightly better battery, one more camera, and less or less periphery in the box.