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Comment by stouset

> Apple is taking a huge risk releasing a very premium product like this without supporting the largest established VR market (gamers).

This reads like "Apple is taking a huge risk releasing a new smartphone without supporting the largest established market (BlackBerry device users).

The VR gaming market is microscopic compared to what Apple is likely aiming for here. They do not give a single flying fuck about this "established market", nor have they for any other market they've entered. The entire Apple ethos is to completely change the narrative for whatever product category they enter. They did this for phones, for bluetooth audio, for watches, and—whether or not they're ultimately successful—you can bet your ass this is their intent for wearable headsets.

What's the eventual end goal for these devices? I'm not sure yet, but I'm certain it will become clearer in the coming years. My expectation is they anticipate this will come to replace fixed displays for a huge number of office workers. Maybe not with this first revision, but by gen 3 that's my bet for the market of this device. If you assume it get lighter and comfortable, higher res, and better battery life over the next few iterations it's clearly something that could just be your work machine with a paired bluetooth keyboard.

parent stouset 3 years ago

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