Who said that electric cars have to be about energy efficiency? To me the primary reason to move to electric are to ditch petroleum and its associated problems (pollution, oil spills, foreign energy dependence).
The way to the future is to convince people that new technology is better for them. If the message instead is "you need to give up things you like for the greater good," people will oppose you at every move, and rightly so; do you really want to live in a world where computer screens are just barely bright enough to see, where buildings are sweltering on hot days, freezing on cold days, showers are cold, and the speed limit is never higher than 55mph?
The way to the future is to convince people that new technology is better for them. If the message instead is "you need to give up things you like for the greater good," people will oppose you at every move, and rightly so; do you really want to live in a world where computer screens are just barely bright enough to see, where buildings are sweltering on hot days, freezing on cold days, showers are cold, and the speed limit is never higher than 55mph?